The Evaluation of Marketing channels : Trends and Research Directions

Year
2015
Publication details

Journal of Retailing

Author
George F . Watson IV & Stefan Worm
Author's Credentials
University of Washington, 4295 E. Stevens Way NE, MacKenzie, Box 353226, Seattle, WA 98195-3200, United StatesbMarketing, BI Norwegian Business School, Nydalsveien 37, 0484 Oslo, Norway
Management Discipline
Marketing Channels
Source
Evalution of Marketing Channels in India
Text availability
Abstract