Evolution of Sustainability as Marketing Strategy: Beginning of New Era

Year
2012
Publication details

Procedia - Social and Behavioral Sciences

Author
VinodKumara ZillurRahman A.A.Kazmia PraveenGoyala
Author's Credentials
Department of Management Studies, Indian Institute of Technology, Roorkee - 247667, Uttarakhand,India Department of Civil Engineering, Indian Institute of Technology, Roorkee - 247667, Uttarakhand, India
Management Discipline
Sustainability as marketing strategy
Source
Evoliution of sustainability as marketing strategy in India
Text availability
Abstract
Tags
Green Marketing | Marketing strategy | Sustainability | Sustainability marketing strategy
Link
https://www.sciencedirect.com/science/article/pii/S1877042812007926