The Evaluation of Marketing channels : Trends and Research Directions

Year

2015

Publication details

Journal of Retailing

Author

George F . Watson IV & Stefan Worm

Author's Credentials

University of Washington, 4295 E. Stevens Way NE, MacKenzie, Box 353226, Seattle, WA 98195-3200, United StatesbMarketing, BI Norwegian Business School, Nydalsveien 37, 0484 Oslo, Norway

Management Discipline

Marketing

Source

Indian Marketing Practices

Text availability

Abstract