Form of Content
Video
Publication details
E-Cell
Language
English
Management Discipline
Indian management thought
Source
Contemperory Business Practices
Issue
Devdutt Pattanaik, speaks about the trade system that was originated in India and about all the other contemperpry business management principles that were followed in India from the times immemorial. He specifically mentions aout how the Indian are the largest consumers of gold in the world from the 16th century. The ancient roman documentations describes India as a "golden sparrow that only eats gold", because of which the Hindi phrase 'soneke chidiya' has been originated.