Innovation and Business Sustainability (IBS) : Empirical Evidence from Indian Pharmaceutical Industry (IPI)

Year
2019
Publication details
Artificial Intelligence for Engineering Design, Analysis and Manufacturing
Author
Matta Nada,  Mercier-Laurent Eunika,  Carrillo Tatiana Reyes,  Boulanger Danielle,  Pal Brajaballav
Author's Credentials
Department of Commerce with Farm Management, Vidyasagar University, Midnapore – 721102, West Bengal, IndiaDepartment of Commerce with Farm Management, Vidyasagar University, Midnapore – 721102, West Bengal, India
Management Discipline
Innovation Management
Source
Indian Business Practices
Issue

The aim of our study is to investigate how innovation is taking place through different research and development (R&D) activities and to establish a link between innovation and business sustainability in the context of Indian pharmaceutical companies.

Text availability
Abstract