Locating the Past in its Silence History and Marketing Theory in India

Year

2015

Publication details

Journal of Historical Research in Marketing

Author

Rohit Varman & Sreekumar H

Author's Credentials

(Department of Marketing, Indian Institute of Management Calcutta, Kolkata, India)(Department of Marketing, Indian Institute of Management Tiruchirappalli, Tiruchirappalli, India)

Management Discipline

Marketing

Source

Indian Marketing Practices

Text availability

Abstract