Locating the Past in its Silence History and Marketing Theory in India

Year
2015
Publication details

Journal of Historical Research in Marketing

Author
Rohit Varman & Sreekumar H
Author's Credentials
(Department of Marketing, Indian Institute of Management Calcutta, Kolkata, India)(Department of Marketing, Indian Institute of Management Tiruchirappalli, Tiruchirappalli, India)
Management Discipline
Marketing
Source
Indian Marketing Practices
Text availability
Abstract
Tags
India
Evolution of marketing
History of marketing theory
Link
https://www.emerald.com/insight/content/doi/10.1108/JHRM-04-2013-0016/full/html