Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India

Year

2018

Publication details

Journal of Business Research

Author

Ruby R. Dholakia Nikhilesh Dholakia Atish Chattopadhyay

Author's Credentials

College of Business Administration, The University of Rhode Island, Kingston, RI 02881, USA The University of Rhode Island, Kingston, RI 02881, USA S.P. Jain Institute of Management & Research, Mumbai, India

Management Discipline

Indigenous marketing practices and theories

Source

Indigenous marketing practices in India

Text availability

Full Paper