Innovation and Business Sustainability (IBS) : Empirical Evidence from Indian Pharmaceutical Industry (IPI)

Year

2019

Publication details

Artificial Intelligence for Engineering Design, Analysis and Manufacturing

Author

Matta Nada, Mercier-Laurent Eunika, Carrillo Tatiana Reyes, Boulanger Danielle, Pal Brajaballav

Author's Credentials

Department of Commerce with Farm Management, Vidyasagar University, Midnapore – 721102, West Bengal, IndiaDepartment of Commerce with Farm Management, Vidyasagar University, Midnapore – 721102, West Bengal, India

Management Discipline

Innovation Management

Source

Indian Business Practices

Issue

The aim of our study is to investigate how innovation is taking place through different research and development (R&D) activities and to establish a link between innovation and business sustainability in the context of Indian pharmaceutical companies.

Link

https://www.cambridge.org/core/journals/ai-edam/article/innovation-and-business…