Locating the Past in its Silence History and Marketing Theory in India

Year
2015
Publication details

Journal of Historical Reaserch in Marketing

Author
Rohit Varman & Sreekumar H
Author's Credentials
(Department of Marketing, Indian Institute of Management Calcutta, Kolkata, India)(Department of Marketing, Indian Institute of Management Tiruchirappalli, Tiruchirappalli, India)
Management Discipline
Marketing Theory
Source
Indian Marketing Practices
Text availability
Abstract
Tags
"India| Evolution of marketing| History of marketing theory"
Link
https://www.emerald.com/insight/content/doi/10.1108/JHRM-04-2013-0016/full/html