Narrative Research on “bothra”: An Indian Family Firm

Year
2011
Publication details

Society and Business Review

Author
Surjit Kumar Kar, Munmun Samantarai
Author's Credentials
Ambedkar Memorial Institute of IT and Management Science, Rourkela, India
Management Discipline
Enterepreneurship
Source
Contemperory Business Practices
Issue

In context with the family business in India, the purpose of this case study is to understand the effect of Indian ethos, socio-cultural setup, etc.