Srimad Bhagavad Gita Guidelines for Ethical Wealth Maximization: An Empirical Study on its Impact on Business Stakeholders

This paper is an attempts to evaluate the inclination of Business Stakeholders towards Ethical Wealth Maximization Practices guided by the teachings of Srimad Bhagavad Gita. The First pillar discusses about Satvik Personality for Tranquility of Mind and taking prudent business decisions. The second pillar teaches one to be Stitha-Pragyna in the face of adverse business conditions accepting change as the law of universe. The Third pillar preaches Karma yoga transforming a person from result oriented to action oriented dedicating the results to God and detaches the Stakeholder's personal interest from the business entity.