Strategic Management Models & Indian Epics

Year
2016
Publication details

International Journal of Management Sciences and Business Research

Author
P. S. Aithal,R. K. Acharya
Author's Credentials
Srinivas Institute of Management Studies
Management Discipline
Strategic Management
Source
Ancient Indian Scriptures
Issue

The strategies used in Indian epics as examples for various modern strategies are analysed and their instances and implementations are discussed. Finally, Based on the analysis of all strategies, it is concluded that white ocean mixed strategy can be accepted as global strategy for the winners. Using PEST analysis, organizational global strategy can be correlated with White ocean mixed strategy as optimum strategy,an organization can be sustainable in global business.