Designation
Professor
Affiliation
Kautilya Entrepreneurship and Management Institute
Email ID
b.arun@jainuniversity.ac.in
Brief profile
A PGDBM from IIM Calcutta and a Fellow (PhD) of IIM Bangalore, Prof. Arun has over 23 years of industry and academic experience. He started his carrier as a mechanical design engineer, but a passion for marketing saw him working in areas such as branding, sales and distribution management and project marketing in various organizations. He has published articles in such journals as Harvard Business Publishing, Decision (IIMC), IIMB Review,Vision (MDI), Management and Labour Studies (XLRI) and Journal of Entrepreneurship.