"Role of Organizational Citizenship Behaviour on Internal Brand Identification "

Year
2018
Publication details

"Purushartha: a journal of management, ethics and spirituality "

Author
"G. Radha Kiranmayi P. Jyothi"
Author's Credentials
"Research Scholar, School of Management Studies, University of Hyderabad, Hyderabad, Telangana Dean & Professor, School of Management Studies, University of Hyderabad, Telangana "
Management Discipline
organization behaviour
Source
"Indian Buisness Practices "
Text availability
Full Paper
Tags
Internal Brand Management
Employee Behaviour
Competitive Advantage
Organizational Citizenship Behaviour,
Internal Brand Identification
Link
http://journals.smsvaranasi.com/index.php/purushartha/article/view/181/170