Year
2016
Publication details
International Journal of Management Sciences and Business Research
Management Discipline
Strategic Management
Source
Ancient Indian Scriptures
Issue
The strategies used in Indian epics as examples for various modern strategies are analysed and their instances and implementations are discussed. Finally, Based on the analysis of all strategies, it is concluded that white ocean mixed strategy can be accepted as global strategy for the winners. Using PEST analysis, organizational global strategy can be correlated with White ocean mixed strategy as optimum strategy,an organization can be sustainable in global business.