Teachings of Bhagavad Gita for Marketing

Year
2018
Publication details

"Purushartha: a journal of management, ethics and spirituality "

Author
"Dinesh Kumar Jyotirmaya Mahapatra Manoranjan Bhuyan"
Author's Credentials
"Chief Manager (HRM), Bank of Baroda, Lucknow, India Professor & Dean, Sri Sri University, Cuttack, IndiaResearch Scholar, KIIT School of Management (KSOM), Bhubaneswar"
Management Discipline
Marketing
Source
Bhagavad Gita
Text availability
Full Paper
Tags
Stakeholders-orientation
Value-orientation
Renunciation
Self-Management
Link
http://journals.smsvaranasi.com/index.php/purushartha/article/view/172/162