Year
2010
Publication details
Legally India
Management Discipline
Indian Management thought
Source
Indian Business Practices
Issue
In the west the concept of strong individualism prevails. The west focuses more on individualism whereas for the East, they emphasize on the collective good. The concept of “us”” is very strong in the eastern side. The family is inter-dependent. Different cultures add the most colorful element to the world of 21st century.