"Impact of Celebrity Credibility in Social Advertising: A Systematic Review of Rahul Dravid’s Anti-tobacco Campaign Endorsement "

Year
2021
Publication details

"Purushartha: a journal of management, ethics and spirituality "

Author
"Bharathi S Gopal N. Elangovan "
Author's Credentials
"Research Scholar, Christ University, Bengaluru, Karnataka, India Institute of Management, Christ University, Bengaluru, Karnataka, India "
Management Discipline
marketing
Source
"Indian Buisness Practices "
Text availability
Full Paper
Tags
Social cause
anti-tobacco
celebrity endorsements
social marketing
social advertising
source attractiveness,
source expertise
source trustworthiness
Link
http://journals.smsvaranasi.com/index.php/purushartha/article/view/1208/687