Year
2018
Publication details
Business School
Management Discipline
Business Management
Source
Ramayana| Mahabharata
Issue
Indian Mythology in Modern Business Management is evident in today’s business transactions across the world. A famed story teller and interpreter of ancient Indian scriptures, Devdutt Pattanaik tries to relate myths and rituals to modern-day business practices. In the ancient times, Indians used to do Yagnas (rituals) to please Devtas (Gods).