She has successfully executed market-planning, product launching, customer care, customer grievance handling and relationship studies in the last few years, with national and international companies. In the process of developing the new initiative of NMIMS since 1999 that is- MBA- Family Business, Professor Mahajan has conducted various studies covering- cultural issues, succession planning, existing leadership styles in various parts of the country, communication patterns followed in traditional as well as professionally managed businesses. Her studies began with traders extended to manufacturers. She has covered nearly 500 Country's small and medium scale Companies. As a Chair since 1999 she closely studied this segment and incorporated her learning's in the course designing, delivery and acted as "Change Agent" in many family run businesses in the Country and helped them professionalize facing all the challenges.
Designation
Director
Affiliation
Pravin Dalal School of Entrepreneurship and Family Business Management
Email ID
seemam@nmims.edu
Brief profile