Harisundar Govindaraman

Associate professor
Chinmaya Vishwa vidyapith
Email ID
Brief profile

Hari Sundar Govindaraman’s research into buying patterns of customers in various segments is enriched by two decades of experience in combining industry understanding with academics. He has achieved Ph.D. in Consumer Behavior (Marketing Management) from the Anna University. The journey from journalism to academia led him to serve as Faculty in prestigious business and management institutes like the TKM Institute of Management, VIT Business School of VIT University and was also as guest faculty at AIMA MBA Program in PSG IM. Key areas of research include Consumer Behavior - especially in marketing to kids, Rural Consumer behavior and more. He is an erudite researcher with several awards to his credit. He was a subject expert on the Board of Studies of several autonomous institutes in Tamil Nadu. He was Consultant to several brands including Sri Krishna Sweets, Pichavaram Mangrove Tourism and others.