Case Studies
Understanding the Importance of Qualitative Customer Insights and its Impact on Product Innovation: A Case Study of Maruti Suzuki India Limited Read More
A TISM approach for the analysis of enablers in implementing mass customization in Indian manufacturing units Read More
How Does a Social Open Innovation Succeed? Learning from Burro Battery and Grassroots Innovation Festival of India Read More
Impact of Rural Marketing Strategies on Branded FMCG's : A Case Study in Ahmednagar District Read More