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Peer Reviewed Journal Articles

"Impact of Celebrity Credibility in Social Advertising: A Systematic Review of Rahul Dravid’s Anti-tobacco Campaign Endorsement " Read More
"Role of HR Practices in Workplace Attitude and Values System of Millennials: A Study of Indian Public Sector Undertakings (PSUs) " Read More
"Corporate Environmental Information Disclosure in India: Role of Board Characteristics " Read More
"Me-Leader versus We-Leader: Bhagavad Gita Perspectives on Transformational Leadership " Read More
"The Impact of Learning and Culture on Organizational Identification: An Indian Case Study " Read More
"Influence of Vipassana, Raja Yoga and Sudarshan Kriya Yoga on Well-being and Character strengths " Read More
"Role of Women's Cooperative in Empowering Women: A Study in Jharkhand " Read More
"Spirituality at Work and Job Performance: An Empirical Assessment of the Serial Mediation Modelling of Attitudinal Outcomes " Read More
Evolving Approaches of CSR in India in the Post-Mandatory Regime – An Exploratory Study of Managerial Understanding Read More
Evolution of Sustainability as Marketing Strategy: Beginning of New Era Read More

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