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Peer Reviewed Journal Articles

Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India Read More
The Evaluation of Marketing channels : Trends and Research Directions Read More
Locating the Past in its Silence History and Marketing Theory in India Read More
"Commercial Practices In The Ancient Indian Peninsula: Glimpses From Kautilya’s Arthashastra" Read More
"Kautilya’s Arthashastra and Perspectives On Organizational Management" Read More
"Project Management Insights from Bhagavad Gita" Read More
"ACCOUNTING, AUDITING AND CORRUPTION IN KAUTILYA'S ARTHASASTRA PERSPECTIVE AND PSYCHOGENETIC HINDU: A THEORITICAL REVIEW " Read More
"Kautilya’s Arthashastra: A Recognizable Source of the Wealth of Nations " Read More
"Agency theoretic ideas in ancient India: the Arthašāstra of Kautilya" Read More
"Winning over equals: insights from Bhagwad Geeta (Krishna–Arjuna framework)" Read More

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